Explore my work →
This isn’t just about a logo or a website — it’s about shaping the full expression of your brand in a way that feels intentional and true to where you’re going. Through thoughtful strategy, storytelling, and collaborative design, brands and digital experiences take shape that reflect the heart behind your work while opening new doors for growth. The process is deeply personal, rooted in connection and trust, and designed to leave you feeling confident, energized, and ready for what’s next.
DEEP UNDERSTANDING
Every project begins with conversation and connection... the kind that goes beyond surface goals and into the heart of what you’re building.
Strategic Creative Direction
Together, we shape your brand, messaging, and digital presence with intention - creating structure that supports both growth and authenticity.
Momentum + confidence
Clients leave with more than visuals... they leave with renewed energy, clear direction, and a business that feels aligned with what’s next.
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I didn’t set out to become a creative entrepreneur - my background began in biology and medicine. But during a high-risk pregnancy, I started a small jewelry business as a creative outlet, and that unexpected pivot reshaped everything. What began as a personal shift toward slower, more intentional living eventually evolved into the work I do today: helping businesses grow through thoughtful strategy, cohesive design, and meaningful storytelling.
Today, I partner with founders to build brands that feel aligned - not just visually, but structurally and strategically. From developing brand systems and websites to creating illustrations and visual experiences that bring personality to life, my work is rooted in clarity, artistry, and long-term sustainability.
Because this isn’t about doing more - it’s about building what matters, in a way that supports both business growth and a life that feels aligned and genuinely good to live.
EXPLORE MY APPROACH →
The way I approach strategy and design is shaped by real life — slow mornings, creative experiments, intentional living, and the everyday rhythms that influence how we build meaningful businesses. Explore reflections from the studio, notes on creative living, and conversations from the Brand Memo podcast — all gathered together inside the journal.
Explore the blog →
Occasional emails. Always intentional.
If you enjoy thoughtful, down-to-earth inspiration, you’ll feel right at home here.