Strategic brands,
designed with intention.
Client showcase
The work you’ll see here goes beyond visual design. Every project begins with strategic alignment - clarifying positioning, refining direction, and building visual systems that support real business growth. Whether launching something new or evolving an established brand, my role is to help translate vision into something beautiful, clear, cohesive, and sustainable.
While many projects shown here represent deeper collaborative intensives, I also work with emerging businesses and solopreneurs through smaller focused containers - bringing thoughtful design to brands at every stage of growth.
Some collaborations begin with a single focused step, while others naturally unfold across multiple phases. Together, they reflect brands shaped with intention and partnerships built on trust.
Here’s a look at some of the brands I’ve helped bring to life.
Building trust before reputation has time to grow.
Launching a private practice means building trust long before someone reaches out. After transitioning from a career within the VA, Dr. Rachel was ready to establish an independent psychology practice that felt both deeply professional and genuinely welcoming. She needed a brand that reflected the quality of her care while helping prospective clients feel at ease from their very first interaction.
Together, we developed a complete brand identity rooted in clarity, warmth, and credibility. The project included visual identity design, messaging, a fully custom website, supporting collateral, and thoughtfully curated imagery, creating a cohesive experience that felt calm, trustworthy, and aligned at every touchpoint.
The result is a practice that feels established from day one, giving her a strong foundation to confidently step into this new chapter while creating an experience that reflects the care clients can expect before they ever walk through the door.
OUR PARTNERSHIP
Brand Strategy • Brand Identity • Messaging • Custom Website • Marketing Collateral
Built together through one Signature Build.
Forward Conscious
"Working with Alexis was a game-changer for my business. I came in nervous and unsure how to communicate my vision, but her focused, intensive process helped me clarify my brand and feel empowered to ask for what I needed! I left with a brand and website I’m proud of, confidence in my direction, and the peace of mind knowing Alexis truly has my back. Worth every penny!"
A Note from Forward Conscious:
- Dr. Rachel Spero-Hoy
Designing a brand that grows without losing character.
Grand Mason Goods was ready to move beyond a single logo into a brand that felt as intentional as the handcrafted products themselves. The goal was to develop a cohesive identity that could grow across products, packaging, apparel, signage, and future collections while remaining unmistakably rooted in the story behind the brand.
Together, we created a complete brand system including a visual identity, custom illustration suite, adaptable patterns, packaging concepts, and flexible design assets that could be applied across both physical products and digital experiences. Every piece was designed to feel timeless, cohesive, and easy to build upon as they continued to grow.
Today, their brand extends naturally across merchandise, packaging, signage, and new product ideas without feeling disconnected or repetitive. Rather than designing individual pieces, we created a creative foundation that supports future collections while preserving the handcrafted personality that makes Grand Mason Goods distinctive.
OUR PARTNERSHIP
Brand Identity • Illustration Suite • Packaging • Product Design
Completed through a signature build.
Grand mason goods
Pelvic Foundations
Creating authority without sacrificing warmth.
Pelvic floor therapy is deeply personal, yet many healthcare brands unintentionally lean so heavily on clinical credibility that they lose the warmth people are searching for. As Julie prepared to launch her own virtual practice, the goal was to create a brand that balanced evidence-based expertise with genuine encouragement, helping women feel both confident in her care and comfortable taking the first step.
Together, we developed a complete brand ecosystem, including brand strategy, visual identity, messaging, a custom website, and a flexible marketing system designed to support both her launch and long-term growth. Every element was intentionally crafted to communicate clarity, credibility, and encouragement across every touchpoint.
Today, Pelvic Foundations has a brand that reflects both the science behind the practice and the compassion behind the care. The business launched with a cohesive foundation that continues to support client education, consistent marketing, and a welcoming experience from the very first interaction.
OUR PARTNERSHIP
Brand Strategy • Visual Identity • Custom Website
Completed through a Signature Build and a Mini Sprint.
"Alexis went above and beyond in every way! She took the time to truly understand me and my business, making sure my brand felt cohesive and professional from day one. The finishing touches—like loading everything into Canva—saved me so much time. If you want someone who’s deeply invested in your success and can bring your entire brand to life, Alexis is your girl!"
A Note from Pelvic FOundations:
- Julie Powden
Whitney Hughes Photography
Creating a brand that feels as safe as the experience itself.
Whitney is a birth photographer whose work is rooted in presence, trust, and genuine human connection. More than documenting births, she creates an environment where families feel seen, supported, and able to be fully present during one of life's most intimate moments. Her brand needed to reflect that same feeling long before anyone stepped in front of her camera.
Together, we created a thoughtful brand identity followed by a custom one-page website designed to mirror the care, warmth, and calm she brings to every interaction. Every detail, from the visual identity to the messaging and website experience, was intentionally crafted to feel welcoming, reassuring, and deeply personal.
Today, Whitney's brand feels like a natural extension of the experience she creates for her clients, allowing her work, personality, and approach to speak for themselves while giving prospective families confidence from their very first interaction.
OUR PARTNERSHIP
Brand Identity • One-Page Website
Built together through two mini sprint services.
Savoring SPoonfuls
Building a brand that could evolve without starting over.
Frankie is a community-centered creative whose work brings together food, storytelling, and meaningful local collaboration. As her audience continued to grow, it became clear that people weren't just connecting with the recipes - they were connecting with her. The goal wasn't simply to create a visual identity. It was to build a brand around the person behind the content, creating room for her work to evolve while strengthening what people already loved about it.
Together, we created a cohesive brand ecosystem -including a custom visual identity, website, illustration system, and ongoing creative direction - designed to feel recognizable, welcoming, and flexible enough to grow alongside the business.
Today, Savoring Spoonfuls has become far more than a food-focused brand. Alongside recipes and local features, Frankie now offers social media management, marketing support, and creative guidance for fellow entrepreneurs. Because the brand was built around who she is, not just what she created, the business has been able to evolve without starting over.
OUR PARTNERSHIP
Brand Strategy • Visual Identity • Custom Website • Ongoing Creative Direction
Growing together through multiple brand evolutions since 2023.
ve worked with Alexis since the very beginning of Savoring Spoonfuls, and I can honestly say she's one of the biggest reasons my brand became what it is today.
She didn't just design a logo and disappear. She became part of building the foundation - creating my original brand identity, building my website (twice!), designing custom illustrations, and helping me navigate every stage of my business as it grew.
What I appreciate most is that she isn't a one-and-done designer. She grows with you. As my business evolved, so did my branding. She somehow always knows how to turn the ideas floating around in my brain into something cohesive.
My website is beautiful, easy for me to manage, and feels like home because of her. Every dollar I’ve invested in working with Alexis has paid itself back many times over. If you’re looking for someone to create a brand that actually tells your story, gives you clarity, and is willing to grow alongside your business instead of handing you a logo and wishing you luck, she’s the person you want.
A Note from savoring spoonfuls:
- Frankie
Giving a brand its personality before opening its doors.
Little Fox Play Studio was preparing to open its doors and needed a brand that felt as imaginative and welcoming as the experience they were creating. Rather than starting with just a logo, we built a visual identity designed to grow with them from day one.
We created a complete logo suite, custom illustrations, hand-drawn surface patterns, and a collection of social media templates giving the brand a cohesive library of assets for marketing, merchandise, environmental graphics, and future growth.
Little Fox Play Studio launched with a brand that already felt established, recognizable, and full of personality, creating a consistent experience across every customer touchpoint from the very beginning.
OUR PARTNERSHIP
Brand Strategy • Visual Identity • Logo Suite • Illustration •
Surface Pattern Design • Social Media Templates
Helping bring a brand to life from the very beginning.
Little Fox Play Studio was preparing to open its doors and needed a brand that felt as imaginative and welcoming as the experience they were creating. Rather than starting with just a logo, we built a visual identity designed to grow with them from day one.
We created a complete logo suite, custom illustrations, hand-drawn surface patterns, and a collection of social media templates giving the brand a cohesive library of assets for marketing, merchandise, environmental graphics, and future growth.
Little Fox Play Studio launched with a brand that already felt established, recognizable, and full of personality, creating a consistent experience across every customer touchpoint from the very beginning.
OUR PARTNERSHIP
Brand Strategy • Visual Identity • Logo Suite • Illustration • Surface Pattern Design • Social Media Templates
Helping bring a brand to life from the
very beginning.
Little Fox Play Studio
Thinking about what’s next for your brand?
If something here resonated, I’d love to hear about where you are and where you’re hoping to go. Whether you’re building something new or refining what already exists, the first step is simply starting the conversation.
