I've always believed businesses are experienced the same way.
People don't fall in love all at once
People don't separate your logo from your website or your packaging from your customer service. They experience your business as one relationship, where every interaction shapes how you're remembered.
That's why I care so deeply about strategy, design, and customer experience working together. Because when they do, people don't just recognize your business... they remember it, trust it, and want to come back.
the lens behind the work
That's why I care so deeply about strategy, design, and customer experience working together. Because when they do, people don't just recognize your business... they remember it, trust it, and want to come back.
People don't separate your logo from your website or your packaging from your customer service. They experience your business as one relationship, where every interaction shapes how you're remembered.
HERE, BUSINESS STRATEGY BLENDS WITH VISUAL STORYTELLING.
ART BECOMES LIFESTYLE.
Because the work you do and the life you live aren’t separate.
Your home, your habits, your creativity, they all influence the way you build.
Here, design blends with the everyday:
moments of beauty, intentional choices, and stories worth remembering.
It’s all connected, and it all becomes part of your brand.
at the heart of it all...
It started with a deep desire for more. More intention. More meaning. More flexibility to build a life that felt good - not just busy and "well branded".
What began as a design studio quickly evolved into something richer: a creative space where brand clarity, storytelling, and visual artistry come together.
From my own journey of shifting gears (again and again - insert the classic Ross "PIVOT" scene here), I’ve learned that sustainable, aligned growth isn't about doing more, it's about doing what matters on purpose.
That belief now lives in everything I create: Whether I'm helping a business owner streamline their offers, or drawing the kind of pattern you'd want on your favorite coffee mug.
I live in an RV in the woods, homeschool my kid, drink too much decaf, and love helping others design rhythms, brands, and businesses that reflect who they really are.
Seed + Sol Co. is the natural expression of all of that: a studio where strategy supports freedom, beauty blends with function, and your work feels like it fits your life. This isn't just a lifestyle aesthetic. It's a design philosophy - and it shapes everything I build with you.
Creativity is about noticing the quiet details,
then shaping them into something that makes you *feel*.
Creativity is about noticing the quiet details, then shaping them into something that makes you *feel*.
I treat shopping like a treasure hunt! Always on the lookout for thrift finds, artisan good, natural textures, and intentional brands.
Call it granola, call it grounded. From red light therapy to barefoot shoes to carnivore diet and more - I'm here for all things crunchy.
Yes, the glasses are a personality trait. Same tortoise-shell frames for years. Backup pair included. They're basically part of the brand.
Former barista, drinks decaf. Hormones healed, cravings intact. Still here for the ritual and the taste (yes, even without the buzz).
I believe in plant therapy. Grounding barefoot, grabbing a just-because bouquet, or filling every corner with house plants.
Currently living tiny + dreaming big! From RV life to future homestead—making space for intention, nature, and what matters most.
What do we have in common?!
This work is layered... and so am i.
I’ve always been drawn to the spaces where creativity and real life overlap — the rhythm of a slow morning, the joy in a well-loved object, the spark of a new idea.
My background weaves together art, design, strategy, and an instinct for noticing what feels meaningful. That mix shapes everything I create — whether it’s a brand identity, a website, an illustration, or a lifestyle-inspired story.
I believe good work comes from intention, not urgency.
From paying attention to what feels aligned, not just what looks “on trend.”
From honoring the season you’re in and building from a place that feels grounded and true.
This is the lens I bring to every project — thoughtful, layered, and designed to feel like you.
People connect more easily with what's raw and real than what's perfectly polished.
The goal isn't perfection. It's presence.
Let it feel authentic
What experience continues to confirm
People are drawn to businesses with a point of view, not businesses that look like everyone else.
Trends change. A distinct point of view doesn't.
Originality lasts
the patterns i keep seeing
Being memorable is usually about the details someone almost overlooked.
They're rarely as small as they seem.
Make it memorable
Poof! Your note has been delivered... no carrier pigeons required!
You can expect a thoughtful reply soon (once I’ve had some coffee and cleared a few art layers off my desk).
Talk soon - this is going to be good.
